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About The Edward de Bono Foundation

As global representatives for Dr Edward de Bono’s work and legacy in creativity and innovation – the Edward de Bono Foundation is the premier organisation to help you be more creative. We promote the use of his methods and practical techniques to maximise creativity and constructive thinking for individuals and organisations.

As competition intensifies, the need for creative thinking increases. It is no longer enough to do the same thing longer enough to the efficient and solve problems...we need to generate new directions of thinking, see new opportunities and develop fresh ideas. This is the essence of creativity and my methods and techniques allow you to achieve this.
- Edward de Bono, 2014.
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